Special Projects For 57

FAST40 2011

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iContact proves no beginning is too small Y ou might say that iContact Corp. is growing at the speed it takes to send an email — in other words, fast. From its start in a dorm room, the Morrisville-based digital-marketing company now has 315 employees and $50 million in annual revenue. It has 70,000 customers, up from 10,000 in 2007, and revenue grew 167% between 2008 and 2010. Aaron Haughton and Ryan Allis founded the company in 2003 while they were students at UNC Chapel Hill. They focused initially on email marketing for small and midsize companies with fewer than 150 employees but more recently expanded into a full range of digital marketing, including social media, for large companies as well. Haughton is now iContact's executive chairman, and Allis is the chief executive. Customers subscribe to iContact's cloud-based software and can log in from any computer or mobile device to upload and manage their contact databases, which can be organized by criteria including area code or state. A customer can send marketing emails to those contacts and track when embedded links are clicked and who clicks them. The email can include surveys, digital postcards, newsletters or a simple correspondence. The information "paints a very clear picture of user behavior and activity from inbox to The digital-marketing company started in a UNC Chapel Hill dorm room and now has 70,000 customers, up from 10,000 in 2007. website," Marketing Communications Manager James Wong says. Services start at $9.95 per month, which can be cheaper than advertising through more traditional means, including television and newspapers. "The product drives huge value to customers at very low cost," Chief Marketing Offi cer Jeff Revoy says. UNI KEY Health Systems Inc., an Idaho-based company marketing weight-loss and health products, nearly doubled sales after an iContact account manager created registration forms for visitors to each of the company's three Facebook pages and used a $50 giveaway to increase the number of Facebook followers, which shot up by 340%. IContact now has a worldwide customer base, limited only by the fact that it offers an English-only product. Moving forward, it plans to expand its social-media marketing business. iContact Corp. 5221 Paramount Parkway, Suite 200, Morrisville, N.C. 27560 DECEMBER 2011 11

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