North Carolina Economic Development Guide


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those conversations were important in helping our decision get made.��� In seeking to court foreign business leaders, North Carolina recruiters arm themselves with as much knowledge as possible about target companies. Commerce offcials, for instance, compile information through their team of Raleighbased researchers and a network of contacts in Shanghai, Mexico City, Sao Paulo, Tokyo, Hong Kong, Frankfurt and Toronto. ���That kind of on-the-ground intelligence is very valuable to this process,��� says Dale Carroll, Commerce���s deputy secretary and chief operating offcer. Another tool the state has is Crisco���s international-business savvy. As a former textile-industry executive, he had the chance to work with many foreign business leaders. He says his global experience enables him to play a central role in planning and executing the state���s foreign missions. Given its costs and complexity, effective global outreach requires collaboration. Commerce leaders work with local and regional economic developers in organizing marketing missions. Private allies ��� banks, utilities, engineering companies and other businesses ��� play a role in North Carolina���s global promotion. In some instances, college and university leaders get involved. ���When we put together a mission we have public and private partners involved with us,��� Carroll says. ���That makes for a much stronger effort.��� International recruitment is half of the state���s two-pronged global economic strategy. Programs that link existing North Carolina companies with customers abroad complement efforts to lure foreign investment. Intelligence is critical here, too, and the state���s foreign offces eagerly search for markets that are ripe for North Carolina products and services. DSM PharMaceuticalS Dutch-owned DSM Pharmaceuticals Inc. credits the state���s accessible transportation infrastructure, along with abundant water and reliable energy, for its growth in Greenville. North Carolina Economic Development Guide 23

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