North Carolina Economic Development Guide

2013

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Case studies The righT ingredienTs Location, lifestyle and legislation put a brewery on tap. By D. Lawrence Bivins 28 North Carolina Economic Development Guide E ach swig comes together on your palette. A nice balance leaves behind a sweet fnish. Such words are used by reviewers to describe Sierra Nevada Pale Ale, the beer that���s earning a place as an American barroom staple. But the descriptors also apply to Chico, Calif.-based Sierra Nevada Brewing Co.���s recent search for its frst production plant outside its West Coast home. In early 2012, the company announced it would build an East Coast brewery in the quiet western North Carolina community of Mills River. ���They���re just a remarkable company and

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